THE DISCOUNT DILEMMA: WHY SALES DON’T ALWAYS SOAR

The Discount Dilemma: Why Sales Don’t Always Soar

While a general understanding is that transactions increase with special offers, the reality can be far more tricky. Regularly, retailers find that slashing prices doesn't always result in increased revenue . In fact , excessive or constant markdowns can erode brand prestige , attract only price-

read more